Advertising Ethics

Cosmetic Industry

Brief

One of my favorite hobbies would have to be getting myself ready for each day. This type of maintenance includes: that I have to style my hair, putting on my lip gloss, and moistening myself with my good-smelling lotion. Though I love all these things, it can often be difficult purchasing these items, due to how it is reviewed or shown online. Some reviews are excellent, but the horrible ones outweigh the good. As I am the consumer, I always look for affordability, durability, and if the product actually meets my standards of expectations. At the end of the day, the company’s main goal is to sell all of its merchandise no matter what lies, schemes, or betrayal that they use to get people to buy it.

 

 Human Hairpieces

 Aliexpress is known for allowing outside companies to sell their items through their website. One item that they sell is human wigs and bundles. Though they do an excellent job with being able to have something for everyone, they lack in the quality and smell of their hair as well as stealing individual's photos and making it seem that the hairpiece came from them, when in fact it does not.

A youtuber by the name ‘Hey Paris’ exposed Aliexpress for stealing her photos without her permission and using them to sell one of their wigs.

 (The scandal explanation starts at 5:18)

Tik Tok Hair Influencers

 has been a staple social media outlet, since post covid, and nowadays they are doing an exceptional job in advertising brands on their personal platforms. Human hairpieces of all lengths, colors, and densities have become more showcased and bought simply from the great reviews that these influencers are putting out.

                                        

The down fall of hair reviews are that since these influencers have a big platforms, companies tend to provide them with the best quality that they have and the non-influencers with the worst qualities. The real question is if the quality of these hairbrands are actually up to par, or are they simply lying to influencers because they know that their reputations are on the line?

              

Inclusivity In the Makeup Community

There are quite a few makeup brands that tailor all of their products to all women of color and there are other companies that pretend that they practice creating products for all women of color. When it is said that a makeup brand is not inclusive is because its product shades are only tailored to those with fair or lighter skin. 

Many of these brands promote or bottle their makeup shades to look the color that they are advertised, but once they're put onto the skin, they just don't match the skin.

                                

Fenty Beauty became a world changing effect for women of color who have black and brown skin during the launch of the brand in 2017, because Rihanna's line of makeup has 50+ shades from the lightest of the light to the darkest of the dark.

            

                           

Bath & Body Care

Bath and Body Works has been around since the late 1900s and has remained at the top because of its variety of candles, soaps, hand sanitizers, fragrances, and most importantly lotions. According to an article in https://bestlifeonline.com/bath-body-works-skin-care-lawsuit-news/ the brand was being sued for providing false advertising that their Hydrating Hyaluronic lotions promote “the best amount of moisture”. The defendants expressed that a worker hyped up the components found in the lotion, knowing that it would not give the benefits that the customer desired. To add, this claim was supported by the fact that the components in the Hydrating Hyaluronic Lotions could not possibly exceed the expectations of having the best moisture because Hyaluronic acid only provides a short-lived time of moisture, and it isn’t heavy enough of a product to actually sink into your skin.